BackFire SC — South Carolina Anti-Smoking

Broadcast TV, Digital Video, Social, Web, Experiential, OOH

The Thinking:

Teens get it. Tobacco is bad. It gives you cancer. Big whoop, dude.

So how do you force partially developed teenage brains to engage faster than they can roll their eyes?

You talk about what matters to teens, and how tobacco can destroy the things they love most, including sports, school and social lives.

Broadcast TV

Two different scenes, two different ways tobacco is the catalyst for social life disasters

Digital Video

Real Talk about Tobacco with Real South Carolina Teens

Web

A Creative Hub with Content and Contests Made Just for Teens

Print and OOH

In School, Online, or Out for the Night — We Talked to Teens Everywhere They Do Everything.

Our Mission Statement Designed to Reflect South Carolinians in Their Natural Habitats