The Gastro Gauntlet — Progressive Commercial

Experiential, Social

The Thinking:

At the National Restaurant Association Convention in Chicago, everything is anything but conventional.

So how does an insurance company shine (or even make sense) in such an environment? Welp, it starts by challenging foodies to a battle of the taste buds, asking them to “Experiment with Food Not Insurance” at The Gastro Gauntlet.

Experiential

The Gastro Gauntlet

Scorpion. Haggis. Pigs feet. Face your foodie fears. Share your glory. Get rewarded.

The Fearless Feast (Only for the Most Daring Foodies)

Believe it or not, some of these gluttons for punishment wanted more — we obliged with what we call: The Fearless Feast — a final foodie challenge featuring lutefisk (Norwegian fish), BBQ mealworms, and smoked chicken feet… YUM!

Smoked chicken foot, lutefisk, and BBQ mealworms.

Smoked chicken foot, lutefisk, and BBQ mealworms.

No glory goes uncelebrated. Names were posted and shirts were awarded for the bravest of participants.

Social

TagKast

On-site social sharing and consumer content creation hub helped our fearless foodies immortalize their victories and defeats, leading to nearly 30k impressions.