LG Electronics — LG OLED Cinema House

Experiential, Digital, Social

The Thinking:

From casual CSI: Miami viewers to lovers of layered, complex, riveting content, a new breed of viewer has emerged: The Serious Watcher. A group so passionate about their favorite shows and movies that they’ll stop at nothing to experience them in the most realistic way imaginable.

Our goal: prove to this streaming elite that LG OLED TVs are the best for all of their entertainment needs. Our solution: hook up with Netflix and Dolby Atmos to deliver an immersive content experience like no other. An unforgettable event that marries the most adored content with the most innovative tech.

Step on up, grab some popcorn, and hold on to your butts.

THIS — is The LG Cinema House.

(Won Gold at Ex Awards 2018 — Best Multi-Market Event)

Experiential

We invited Serious Watchers feast their eyes on the powerful LG OLED W7 in LG Cinema House. Here’s how it all goes down.

Digital

To love a show, you must live a show. So we helped people “Strangify” themselves via our face swap app.