Outback Steakhouse & ESPN — FiredUp!

Digital Video, Web, POS

The Thinking: 

For college football fans, the game is GOD. Their priests: the legendary coaches—names like Corso, Spurrier and Brown.

So we called a few of these winningest, most iconic coaches, and asked them to bless our audience with some sage wisdom.

Namely, how can everyday Joe and Jane handle situations like a god of the gridiron, thanks to the juicy, tender, steak-y goodness at Outback Steakhouse.

Video

Paragons of the game help fans “out-football” life through the power of steak.

Web

Come for the coaches. Stay for the content. Leave for the chow.

POS

Customers ate up our content in-store while eagerly awaiting steak nirvana.