Burger King X Spider-Man: Across The Spider-Verse

Digital Video, Social

The Thinking:

The Multiverse is full of possibilities…

So when BK collabed with Sony to launch The Spider-Verse Whopper and the most anticipated sequel of the year, we strapped in to deliver a mind-bending campaign worthy of the Spider-Verse. There was just one hiccup. With the film slated for future release, we had to work with a severe lack of art assets as to not spoil the film.

A fitting challenge, because with great power, comes great creativity. Oh, and those Whoppers? Two words: Sold out.

Digital Video

While concepting this launch video, the Burger King “jingle” was blowing up across social. So to deliver a truly out-of-this-world experience, we used the first few seconds of the jingle as misdirection before plunging audiences into the Spider-Verse. The result? 4.5 Million views on YouTube alone.

Enter The Whopper-Verse

Social

We got fans hyped for the Spider-Verse Whopper with head-turning visuals and one of social’s most celebrated mad scientists: @UnnecessaryInventions.

The Tease