LG Signature

Experiential, Digital, Social

The Thinking:

Great home decorating doesn’t stop at home decor.

Today, appliances are expected to be as easy on the eyes as the art surrounding them. So, through our partnership with top interior design Jonathan Adler, we brought LG innovation to life to show the beauty and convenience it adds to homes across the globe.

Step inside, and redefine what it means to feel at home.

Experiential

From hustle and bustle to home sweet home. We transformed a mega mall into an LG Signature oasis.

Digital/Social

Driving traffic, interest and action through highly targeted ads and a dream-home-worthy sweepstakes.