Emergen-C

Social

The Thinking:

Emergen-C, like many healthcare items, has countless legal boundaries when it comes to discussing product.

But when it was time to jump into the TikTok game, we put our Gen-Z shoes on and flexed our gyats to show love to a new generation. The name of the game: Trends, trends, and more trends. We scouted the TikTok and Instagram landscape for connection points with our audience, and pushed our client to be, not only social forward, but social first.

Social